In a significant advancement for online fashion shopping, Polish company WEARFITS has launched WEARFITS.me, an AI-powered virtual try-on platform designed to revolutionize how consumers visualize clothing. By using just a selfie alongside the user’s height and weight, the platform creates a realistic, studio-style digital model adorned in selected outfits, without the need for full-body photographs.
This innovative service aims to enhance user privacy and convenience, addressing common concerns associated with traditional virtual try-on tools. The initial setup to create a digital model takes approximately 30 seconds, while individual clothing try-ons can be completed in about 20 seconds. Although users can provide a full-body photo for greater accuracy, it is not a necessity.
The shopping experience on WEARFITS.me begins by pasting a product link from nearly any online retailer. The platform then automatically extracts product photos, names, prices, and categories to generate a virtual outfit. Users have the flexibility to mix and match items from different retailers, including tops, trousers, and shoes, to create comprehensive looks in a single image. Saved outfits are organized into a shopping list with product prices and links, allowing purchases to be completed directly through the respective retailers.
According to WEARFITS CEO Lukasz Rzepecki, the platform was developed to offer shoppers a polished presentation akin to professional fashion photography, avoiding the use of edited images in personal settings. Privacy is a key feature, with user photographs and generated looks stored securely within the EU, remaining private to the user and not shared with retailers or used for AI training.
Retailers can enhance their online presence by incorporating a “Try it on yourself” button on product pages, linking to WEARFITS.me without needing software integration or contracts. A “Buy at your shop” button allows customers to return to the retailer, while UTM parameters enable businesses to track visits through their analytics systems.
Positioned as a specialized shopping tool rather than a general AI chatbot, WEARFITS.me focuses on product discovery, outfit creation, and purchasing. It operates through web browsers without needing app installation, offering a Free plan with three monthly try-ons, a Plus plan at $4.99 for 40 try-ons, and a one-time Pack for 100 try-ons at $15. Access to the platform is available at https://wearfits.me/.
About WEARFITS
WEARFITS is a technology company developing solutions powered by artificial intelligence, augmented reality (AR), and 3D/gaussian splat technologies for the fashion and e-commerce industries. Its portfolio includes virtual fitting rooms for footwear, clothing, and accessories, product visualization tools, and size recommendation solutions. WEARFITS.me is its consumer platform for creating studio-style try-on photos from a selfie and products from online retailers.
Lukasz Rzepecki
WEARFITS sp. z o.o.
[email protected]
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