SALMON:LAB, a South Korean skincare brand under the operation of Corporation Dreamcos, has marked a significant milestone by entering the Polish retail market. In June 2026, the brand began its journey in Poland with an initial shipment of 50,000 units distributed across 120 stores through Rossmann Poland. This move signifies SALMON:LAB’s first substantial engagement with a European mass-market drugstore chain, bolstering its presence in the region.
In addition to Poland, SALMON:LAB is actively expanding its reach in the Czech Republic, cementing its footprint across Central European markets. Since its launch in February 2026, the brand has rapidly extended its distribution network to include countries such as Türkiye, Russia, and multiple Latin American markets. The development and supply of SALMON:LAB products are managed by General Brands, Inc., a subsidiary of Dreamcos, while Dreamcos itself handles the brand’s international marketing and distribution strategies.
The skincare range from SALMON:LAB is centered around the use of salmon-derived PDRN (polynucleotide), known for its benefits related to skin elasticity and barrier care. The flagship product, the SALMON:LAB VGENE PDRN Ampoule, features a concentration of 5,000 ppm of PDRN, making it the most potent in the current lineup. The brand’s offerings also include essences, creams, toners, cleansing gel foams, and hydrogel masks, all designed for everyday skincare needs. General Brands has also focused on formulation and fragrance development to mitigate the typical odor associated with salmon-based ingredients.
By partnering with Rossmann, SALMON:LAB can now access physical retail locations in Poland, moving beyond reliance on cross-border online sales. The company has expressed intentions to broaden its store coverage and tailor its product range and brand positioning to suit individual European markets. A representative from Dreamcos emphasized the significance of Poland and the Czech Republic in their Central European expansion plans, highlighting Rossmann’s role as a key retail channel for introducing the brand to new consumers.
Dreamcos’ portfolio not only includes SALMON:LAB but also encompasses brands such as DUFT&DOFT and NOLIE, as well as a range of beauty and lifestyle operations. For further information, interested parties can reach out to Kang Ho-min at Corporation Dreamcos via email at [email protected].
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